Sample data.Every name, address and figure here is made up, so Don and Kyle can see the shape of it. The sample posts on Found use TriStar’s own photos and reviews. The real one reads TriStar’s own AccuLynx, bank, Roofr and SRS invoices.

Where your leads come from, and what each one costs

The lead source on every AccuLynx job, matched with what the bank shows you spent on it. Owners only.

Leads, last 90 days
195

From AccuLynx

Signed roofs
32

From AccuLynx

Your own leads, per signed roof
$156

Knocking, referrals, posts, signs

Bought leads and ads, per signed roof
$1,843

Google ads and bought leads


Every source, side by sideLast 90 days, sample

Lead sourceSpentLeadsSigned roofsPer leadPer signed roof
Door knocking$2,4006411$38$218
Referrals and review texts$0187$0$0
Roof check page (Found posts)$900225$41$180
Google ads$5,400304$180$1,350
Bought leads$7,500523$144$2,500
Yard signs$60092$67$300

Spent comes from the bank feed. Leads and signed roofs come from the lead source on each AccuLynx job. Calls come from Google’s own count for your listing, taps on your number on the website, and tracked links on posts, ads and yard signs.